Victor Chen
Entertainment Industry
Marketer/ Researcher








Final Project | Multi Media
An overall Multi Media individual project (using Photoshop, Illustrator, Final Cut Pro, and Garageband) for Pittsburgh Symphony Orchestra, including a brand new design of a brand-new logo, a new layout of a digital poster, a mix of an audio podcast, and a creation of a promo video for this profound and prestigious music organization.
Project | 04
LATEST PROJECTS






EA Games | Measurement Social Media
A sociai media measurement group project cooperating with EA games (Electronic Arts). Tasks includes: Assisted EA associate producer in social media management and constructed models to develop measurable data referring to user behavior and gaming experiences shared on social media.






Final Project| Program R for Analytics
An individual project based on the NLSY97 data, conducted a quantitative research on the income differences between male and female and among other factors. Main issues discussed are:
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Is there a significant income difference between male and female?
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How significant is the income difference between male and female relying on other variables?
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Which factor has the biggest influence on people’s income?
To see more or discuss possible work let's talk >>
Project | 05
Project | 06
Final Project| Marketing Research
A Group project analyzing the characteristics of Starbucks consumers. Using SPSS and online survey, we adopted various marketing analysis methods, including cluster analysis, factor analysis, basket anlaysis, and etc. As a result, we won the second place in the overall class and received positive compliments from our professor.
Project | 08










Final Project | Strategic Presentation
An individual project presenting a self-chosen topic to the entire class. The entire presentation includes: proper visuals, persuasion skills (ethos, pathos, logos), and audience analysis. As a result, I received great compliments from the entire class, and got positive feedback from the lecturer.
Project | 07






Final Project |Data mining
A data mining group project (using prediction, classification, and unsupervised learning) for our client, an online greeting card company, which is a monthly subscription website. We deal problems as follows: 1. 1. An attribution model to predict whether a customer will cancel their subscription in the near future.
2. A prediction problem to predict the life time value of a customer.
3. A clustering problem to identify the characteristics of sleeping customer, and to have a customer segmentation.
Project | 03


Final Paper |Film Economics
A full proposal to pitch the film idea - the bibliography of Bill Gates. Compare between different financial settings and comps, and figure out what the best financial structure is suitable from the initial development stage to the final distribution. Compare comps and find the appropriate market for the film and predict possible box offices and financial outcomes.
Project | 02
Final Pitch |Business Development
A final pitch demonstrating a business development opportunity in the entertainment industry. Trying to sort out the opportunity, corporate functions and the strategy of the revamp of Pokemon Go - focusing on in game eventization and socialization of the already-popular game.
Project | 01



